If you were a small business, and wished to remain small, I would not tell you to use a custom CMS. In fact, I would be wary of recommending any proprietary systems, let alone a system designed specifically for one site. The reason behind that is because to pay for a custom CMS, you’d be getting way more than you might be using. Plus, you’d be paying to re-invent the wheel for all the functionality of a brochure-ware site. I would, instead, suggest putting that budget towards differentiating yourself on design and search engine marketing. The vast majority of the sites on the Internet today would fall into this group. They don’t need any more functionality than a simple blog or page management system like WordPress or Drupal offers.

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